APPROACH TO BUSINESS ENVIRONMENT. The theme of this book is simply fascinating. Met with the imperative need to see in its pages, glimpses of what is needed to find a book on the subject. This book is an objective within a project completed construction of knowledge, ideas and methods even unfinished.
is written as a necessity of life tied to a dynamic where the environment has a prominent role, and those who have received business training can not be outside the scroll event mark off, manage and promote everything that generate a mejorestar to society and in fact, is one of the most important business sectors of the XXI century, this consideration applies to environmental businesses.
This approach is a broad base for future issues to deepen the conceptual and methodological rigor. This book is descriptive in 80%, his task in many cases is about the compilation and description of issues already addressed. The interesting thing is when it provides various information about different environmental businesses and germs existing business growth. Grounds here fill a gap of information compiled and described on the subject.
Given the importance of existing information on the subject, and the goal of organizing around even approach called "environmental business" in many asides the reader will find that this is a compilation of information which obviously appears in well-known sources.
cases in different fields of business, is presented as business prospects, potential business either (germs business), business booming and / or business conditions still incipient. Whatever the situation, the goal is to bring cases to confirm the reality of these businesses. Some cases are years of the last decade, has a history from 1995 to 2008 for such cases is indicated in the reference year of publication of the information, or source where you can update it. In this regard, there are few references of businesses and markets that bring a track record, are currently operating or which may provide an overview of its potential. Cases usually are national and international news, reports and reports in various media.
The missing link to sustainable development. The purpose of the book is to make clear that there are seeds and some businesses considered to be related to the environment. In this regard, inasmuch as the discourse of sustainable development has not found a plausible path for implementation, environmental businesses are proposed as the best route to achieve consistent sustainable development, however, as these businesses are not fully developed and in many circles the issue is not on the priority of the agenda, today's business environment are the missing link to sustainable development. The way to make visible and put them in perspective is the essence of this book.
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